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Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February

Monday, January 6th, 2020

Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February

On line gambling operator Unibet announced today that it’s to introduce an overhauled form of its online video gaming brand Maria later on this thirty days. The company stated that the overhaul would include a fully responsive front-end web site and a new brand tonality. Therefore, the it would be diversified in a bid to be a little more appealing to both female and male gambling customers.

Unibet purchased Maria Holdings Ltd. back in 2007 for the total amount of £54 million. It shall now be rebranded as Maria Casino in every the areas it operates by mid-February. The launch is always to happen in three phases. The overhauled internet site went live on February 8 in Estonia. Its become launched in the UK on February 15 and can get are now living in Denmark, Finland, the Netherlands, Norway, and Sweden 24 hours later.

What is more, it shall shift its providing from online bingo to casino games due to the fact latter have turned out to be popular among gambling clients. Therefore, the brand will be able to target both male and female players.

The on-line casino games are offered across all available networks. The Maria Casino web site may have its branding and logo revamped. New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of Marketing for Maria, explained that even though internet site will always be one ‘with a feminine touch,’ they’re now intending at expanding their client base so that it include both male and female gambling clients. (more…)