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What exactly is compensated search (PPC) and exactly why do you really need it?

Wednesday, March 31st, 2021

What exactly is compensated search (PPC) and exactly why do you really need it?

A glossary of abbreviations

We’ve already covered a number of the three-letter abbreviations that pop up in terms of compensated search, but listed here is a list that is comprehensive of each relates to.

Cost Per Click, or CPC, implies that you as an advertiser showing up for a SERP pay the major search engines for every user’s individual click view it now on the advertising. It is efficiently exactly like PPC (pay-per-click), while some usage price Per Click to refer especially towards the metric that measures price per simply simply click, and PPC to mention towards the strategy in general.

Expense Per Mille, CPM, means price per thousand impressions. Unlike CPC, this can be an marketing model on the basis of the true amount of people whom begin to see the advertising (known as “impressions”) regardless how numerous actually click upon it. (more…)