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Tinder, the Fast Growing Dating App, Taps an Age Old Truth

Tuesday, January 12th, 2021

Tinder, the Fast Growing Dating App, Taps an Age Old Truth

WESTERN HOLLYWOOD, Calif. — I noticed that every few minutes young women would walk into the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, and then go through a radical transformation as I sat in the lobby of a drab office building here, waiting to be led up to the penthouse loft of Tinder, the fast-growing dating app.

Swapping down their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. After a 30-second wardrobe modification, they had been prepared due to their appointments at a modeling agency on the bottom flooring. Same individuals: two extremely different personas.

A quick elevator trip later on, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives. Just just What somebody wears, as well as other clues that are visual down in photographs, can inform a lot of various reasons for having them.

And Tinder thinks that these clues are the important thing to internet dating.

The company said in the two years since Tinder was released, the smartphone app has exploded, processing more than a billion swipes left and right daily (right means you “like” someone, left means you don’t) and matching more than 12 million people in that same time. Tinder wouldn’t share the precise amount of people in the solution, saying just it ended up being on par along with other social support systems at 2 yrs in procedure. But an individual with understanding associated with the problem explained it is quickly approaching 50 million users that are active.

Tinder’s engagement is staggering. The company said that, on average, individuals log into the software 11 times every day. Ladies spend up to 8.5 mins swiping kept and appropriate throughout a session that is single guys invest 7.2 mins. (more…)