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Behind The Scenes Of Quicken Loans’ In-House Agency

Tuesday, March 17th, 2020

Behind The Scenes Of Quicken Loans’ In-House Agency

We’ve all been there—left feeling thoroughly confused after receiving some type of interaction from our standard bank which was likely to plainly explain a topic that is important.

That’s exactly why Detroit-based Quicken Loans is so devoted to radically simplifying the home loan procedure because of its consumers. In the centre of the dedication: an in-house advertising agency that is thoughtfully driving the company’s message to its customers.

This team, which arrived together over a decade ago with significantly less than a dozen individuals, is continuing to grow into a group of greater than 200 creatives, marketers, and other client professionals that are experience-focused. All advertising and communications are handled in-house, enabling the organization that is massive17,000 team members) to “move at the speed regarding the game we’re in,” according to Ryan Mulvaney, advertising creative technologies supervisor at Quicken Loans.

The in-house agency is accountable for consumer experiences across all touch points—everything from client email messages to Super Bowl advertisement promotions. (more…)